However, the broadcast shed a significant amount of its audience in light of Maddow’s hiatus.īelow, the network’s February ’22 Nielsen ratings press release: 24, 2022, the start of Russia’s invasion of Ukraine, Morning Joe delivered its best audience in total viewers (1.6 million) since April 16 of last year, when protests emerged after the fatal police shooting of Daunte Wright. 2 across all of cable television in its time period for the 11th month in a row. Needless to say, a year-over-year decline was expected.
It was the most-watched network on all of basic cable in total day in February 2021. To be fair, MSNBC was still basking in the Nielsen ratings glow of the 2021 presidential inauguration, and the early days of a Democratic administration at this time last year. 2021, MSNBC shed -46% in total primetime viewers, -59% in the primetime demo, -47% in total day viewers, and -59% in the total day demo. Relative to Jan.’22, MSNBC gained +4% in total primetime audience and +10% of its average total day audience, +8% in the prime time demo and +15% in the total day demo. On the downside, the network came up short to CNN in adults 25-54, on weekends, and saw less month-to-month growth than CNN and Fox News. MSNBC beat CNN in total viewers on weekdays for the 13th consecutive month, and posted viewership growth from January in all relevant measurements.
4 in total primetime viewers for January, and No. 2 across basic cable in total viewers, its best finish since last fall. However, aided by breaking news coverage and analysis surrounding Russia’s invasion into Ukraine near the end of the month, MSNBC managed to improve to No. It struggled for a while, suffering from the absence of Rachel Maddow in primetime (-50% in total viewers and -62% among A25-54 from January). MSNBC had an interesting February on the Nielsen ratings front.
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